In a difficult economic situation, Midest, the world’s leading industrial subcontracting show, is holding up well and is preparing for its 39th staging with optimism. In June, the level of bookings was identical as one year before, with more than 25’000 m² of exhibition space having been firmly booked by both the organizers of national stands, French regional stands and by individual subcontractors taking space on their own account in their specific sectors of activity.
Today the show is benefiting from a continually developing partnership policy that focuses commercially on the needs of its customers. Midest has created new offerings that are suited to the needs of the market and its constantly evolving collaboration with the various professional associations and organizations keeps on creating solutions precisely tailored to each of its trades. This dynamism is reflected in the excellent findings of the most recent satisfaction surveys of both exhibitors and visiting customers, and in particular those relating to the 2008 show, which was rated as a very good one despite the onset of the recession.
More and more customers for subcontracting are visiting the show each year and are also increasingly using the show’s web site to find their subcontractors. Between January and April 2009 the number of visits to the site rose by 91% compared with the same period last year. Midest exhibitors consequently enjoy the benefit of a listing on a sourcing platform that has today become a must.
Excellent reflection of what is available around the world
So far as France is concerned, all the major regions have already confirmed their presence, with the overall level of participation being similar that of 2008. The six major trade Villages will be returning once again and are being organized by the trade associations in question: Foundry, Treatment of materials, Metal shaping, Plastics-rubber, Forging, Moulds and models. Preparations are being made for a new village dedicated to European fastenings and a French publisher of management software, will be staging an event dedicated to IT solutions for industry.
Midest 2009 will also host a special focus on electronics. The shaping of metals will also see the return of such big names of the industry, whilst Forging and Foundry will present the Orbital Hybrid, a prototype vehicle intended to promote these trades to young people.
International participation continues to grow and as of the end of May an additional 200 m² had been booked compared with the year before, with all the countries playing a major role in global subcontracting being present. New countries and provinces such as Serbia and Quebec have already announced their presence.
Themes of the year
First of all, on a much talked about sector that is vital for the future: energy. The competitiveness centers will also be a prime focus for attention, both nationally and Europe-wide in terms of opportunities for co-operation between poles and clusters working to promote innovation in industrial subcontracting.
For the second year in a row there will be a country of the year, this time Belgium. It will have a national pavilion playing host to its three regions under a single banner, and a series of conferences, round tables, business meetings and numerous other highlights will be organized in conjunction with Agoria, the Belgian technology industries federation. Finally, a new Award dedicated to design offices will be launched and for the first time it will be in partnership with the magazine Industrie et Technologies.
Midest 2009 will be staged in conjunction with Maintenance Expo, the exhibition for total industrial and service sector maintenance solutions, and Tolexpo, the international exhibition of production technology for metal in sheets, coils, tubes and sections.