Yes there are many exhibitions in Europe and all around the world, and choosing one or another to exhibit may be tricky. Biemh targets not only Spain he offers opportunity to be connected to the world. Surface area booked for 2012 is 11% up on equivalent figure at this time 2 years ago.
Machine-tool and associated industry companies from 14 countries have already booked space for the next Biemh Machine-Tool Biennial, scheduled to take place on May 28 – June 2, 2012 in Bilbao (Spain).
February will see the activation of an on-line meeting arrangement program that has proved to be a great success at other events. Via this section of the website, accredited visitors to Biemh 2012 will be able to file direct requests for meetings with those exhibitors that interest them.
…to become an international platform
The saturation of nearby markets due to the crisis is driving more and more companies to consider internationalising their business or raising their profile abroad as a key part of their commercial strategies. With this in mind the organisers of Biemh 2012 are focusing their efforts on a campaign to attract foreign specialists with purchasing capabilities in those countries earmarked as strategically important by exhibiting companies.
Top priority is currently being given to Brazil, Poland, the Czech Republic, Germany, China, India, Mexico and Russia, though Turkey, Chile, Colombia and Argentina are also considered attractive in view of their good economic situation and Peru, Morocco, Algeria and Angola are seen as reference points for specific sectors such as energy, mining and hydrocarbons. All these countries are included in the programme of promotional trips, which started with three visits in October, to reinforce the event’s brand image and establish co-operation agreements with importers, distributors and sectoral associations of machinery users.
Going to Spain is less expensive than to Brazil
Brazil is the world’s fourth biggest vehicle manufacturer, and is currently experiencing growth, as a result of which it currently offers highly interesting opportunities. Demand for machine-tools in Brazil is strong and getting stronger, particularly for special turnkey machines, so the Biemh commercial team has developed a customised promotion plan with the most representative organisations in the sector there.