Lausannetec refocusing on watchmaking

The Lausannetec trade fair is closing its doors today. And MCH Beaulieu Lausanne is already drawing its initial conclusions from this first edition: as of 2013, the fair will be responding to the wishes expressed by the players on the market and refocusing on suppliers to the watch and jewellery industry.

Following its inauguration on 22 May 2012, the Lausannetec trade fair will be closing its doors this evening, after a “highly promising” first edition, in the words of Béat Kunz, CEO of MCH Beaulieu Lausanne: “A few hours before the fair closes, we reckon that between 2500 and 3000 buyers have attended Lausannetec – a figure slightly below our expectations”.

Focused on the customer’s needs
The management of MCH Beaulieu Lausanne has already taken a strategic decision for Lausannetec: as of 2013, the trade fair will be renouncing its interdisciplinary orientation in order to refocus on suppliers working primarily in the watch and jewellery sector. This decision marks the outcome of the organisers having listened carefully to the market’s requirements.

More targeted exhibitions?
The trade fair will still be open to players from the medical technology and electrotechnical sectors who offer microtechnology or high-precision solutions which are also aimed at the watch and jewellery sector. In addition, the MCH Group is currently analysing the possibility of a new product in each of these fields and will be announcing its intentions in the second half of 2012.