The EMTE-EASTPO Machine Tool Exhibition will be held in Shanghai at the Shanghai New International Expo Centre from 14 to 17 July 2014. The joint exhibition will leverage on the combined strengths and expertise of three partners: CECIMO, EASTPO Culture and Development and MP Organisation.
Mr Filip Geerts, director general of CECIMO, the European Association of the Machine Tool Industries, says : “Our purpose is to meet the need of European machine tool builders to have another machine tool exhibition at the right place: Shanghai and time: on even years to meet their potential customers. This exhibition should respond to our quality standards for exhibitors and visitors.”
Where the market goes…
The global machine tool market is marked by an enormous market shift towards Asia, more especially towards China, which makes it the place to be for European machine tool builders. Asia’s share in global consumption amounted to just under 67 per cent. Demand in Asia shows dynamic growth. Most machine tools worldwide were purchased in China (for €28.1 billion) and with a share of 45 per cent in world consumption. China, South Korea, Japan, Taiwan and India collectively account for 65 per cent of the global consumption for machine tools, and they are looking to buy European machine tools.
Promote European machine tool industry everywhere
By holding a machine tool exhibition in the heart of Asia, CECIMO’s national associations hope to establish a stronger footing in Asia for their member companies to sustain their business and, potentially, capture a bigger market share in these emerging economies. After all, that is what CECIMO is all about: promoting the European machine tool industry worldwide.
EMTE: an exhibition of international quality and standard
The first EMTE-EASTPO exhibition is expected to be a high quality showcase of innovative technology and practical solutions presented by leading names from around the world. CECIMO’s Mr Geerts explained, “It will be the only CECIMO-backed exhibition in Shanghai, and the organising team has a strong track record of organising machine tool exhibitions and related shows.” EMTE-EASTPO 2014 will showcase the best from the machine tool industry from around the world. EASTPO alone covered 84,000 square meters of gross exhibition space in 2012, and the addition of EMTE is expected to add quite many square meters to the area covered by the four-day exhibition. The first EMTE-EASTPO exhibition in Shanghai has already received many positive responses from machine tool manufacturers.
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