It is tomorrow in Geneva that this trade-show dedicated to watch industry, microtechnology and medical will open its door at Palexpo. We’ve met with André Colard and Oliver Saenger, the founders of the show, to catch the spirit of the event.
If sometimes the distinctions between EPHJ (watchmaking), EPMT (microtechnology) and SMT (medical) are a little fuzzy in the minds of visitors, it is finally not very important; these three sectors work in close collaboration and synergies available to exhibitors and visitors are widely acclaimed.
“At the beginning, some traditional watchmaking exhibitors blamed us to open the show to all microtechnologies, but this era is over and today the transfers of technologies and ideas between these areas is one of the strengths of the show” says Mr. Colard. Exhibitors are therefore in Geneva not only to conduct business, but also fetch new ideas and new technologies. In this state of mind, the show organizes theme days and conferences that not only add visibility to the event (and therefore very targeted visitors on the basis of the themes), but add value to the trips of visitors to Geneva. To guarantee the success, the organizers also ensure that exhibitors fit well in the concept of the trade show. Mr. Saenger says: “Sometimes we refuse exhibitors because their products are not in phase with the event and in this case, neither them nor visitors would be satisfied”.
The only Medtec trade show in Switzerland in 2014
Questioned about the SMT part and its relative smallness, the organizers are formal: “Indeed, the number of exhibitors located on this part of the exhibition, though expanding, is quite limited, but it is mainly because there are few companies working exclusively for the medical field. More than 100 exhibitors of the EPHJ-EPMT, announce to also work in medical technologies and many of them participate regularly to the medical exhibitions in Europe. As EPHJ-EPMT-SMT is the event covering every aspect of microtechnology, exhibitors are present, but perhaps less visible under the medical aspect”. They add: “In 2014 we are the only professional exhibition dedicated to medical technology in Switzerland”.
There are also many interesting talks, you can download the programme here.
Many news and skills to discover in Geneva, don’t miss them. You can download your free entrance ticket here.
From Tuesday to Thursday (June 17 to 19), 9:30 am – 6:00 pm
Friday June 20, 9:30 am – 5:00 pm
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