Haas Automation, the largest CNC machine tool builder in North America, has partnered with Scuderia Ferrari, the most successful team in the history of Formula One.
Beginning with the 65th British Grand Prix at Silverstone, Haas Automation is featured on the lower side-pods of the Ferrari F14 T piloted by championship-winning drivers Fernando Alonso and Kimi Räikkönen. Haas Automation branding will be seen on the cars for the remainder of the 2014 Formula One season and throughout the 2015 season.
“Haas Automation is a premium brand, and there’s no better way to drive that point home than to connect it with Scuderia Ferrari on motor racing’s biggest stage,” said Gene Haas, founder of Haas Automation. “Scuderia Ferrari is F1’s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.”
“We are pleased to welcome Haas Automation as our newest Official Supplier,” said Scuderia Ferrari Team Principal Marco Mattiacci. “This agreement strengthens our existing connections with the USA, an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships. Over the past few months, we have been exploring with Haas a number of potential areas of collaboration, and this agreement is an immediate opportunity that we are pursuing, which proves Haas’ interest in Formula One”.
Haas team …for 2016
In parallel, but as a separate project, Haas is committed to entering Formula One with its own team, a testimony to the growing appeal of this sport in the USA. Haas Automation’s partnership with Scuderia Ferrari also allows the company to become engaged in the business of Formula One before becoming a primary sponsor of Gene Haas’ planned Formula One team. Haas’ team will debut in 2016, where it will become the first American-based F1 team since 1986.
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