If Newemag is very well established in German-speaking Switzerland, its solutions dedicated to watchmaking are not well-known yet in this market in French-speaking Switzerland. EPHJ is a perfect opportunity to discover the skills of this provider in this area.
What about watch industry?
‘We have been active in the field of watchmaking for a few years, but in 2014 we have reached a milestone since we have machines permanently available in Chavornay and we have hired a new application engineer specialised in this area” says the Director. Talking about casing circle, case-middle, plates or bridges, Newemag’s specialists are very well informed. Questioned about the importance of the provenance of the machines for watchmaking, M. Métraux, one of the vendors for French-speaking Switzerland who joined us says: “We offer Japanese and German machines, and sometimes the Japanese origin is a brake (which is amazing when you look at the number of Asian autlomatic lathes in the workshops). But today, even the Swiss brands offer machines with a significant portion of their components coming from Asia or even, in some cases, only the brand is Swiss. Customers look more on the rational aspect of the offer”.
A 5-axis machine is not always necessary
To have a 5-axis machine able to do everything is certainly very interesting, but specialists from the company noted that the market is also looking for rational solutions at prices calculated accurately. The price per part, in this area too, becomes a factor of importance for customers. The seller goes even further in the argument for a 3 axis machine: “We realised case-middles on a 3-axis Brother machine and the results are more than amazing. We produce parts in the same cycle time as with 5-axis machine for a level of investment far less important (2.5 to 3x) but in addition, simpler kinematics provides greater precision and best surface finishes. Broadening our vision to the whole production chain, we also see that subsequent polishing operations are largely facilitated”.
At EPHJ/EPMT/SMT, Newemag will demonstrate a turning/milling solution with Miyano and a milling machine with Brother. Check them out on the D108 booth.
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