Tag Archives: trade shows

Medtec Europe 2017 Delivers Insights & Trends for the Medical Technology Industry with Record Attendance

Medtec Europe, the preeminent medical technology platform that brings together leading experts, buyers and sellers from across the medical technology industry, showed a record attendance this year in Stuttgart, Germany, with a 7% increase in overall visits. The event attracted 6,816 attendees over three days, 25% of whom were senior level decision makers and 65% of whom had purchasing power.

In addition, the new business matchmaking programme enabled 551 meetings and 3,498 business matches to take place, reflecting Medtec Europe’s strong commitment to driving business opportunities for the medical technology industry. Medtec Europe showcased presentations from industry leading experts on the importance of partnerships to design integrated solutions that will create the next generation of medical devices. Miniaturisation was one area where industry collaboration was highlighted as driving innovations. At the Medtec Insights Theatre Jens Troetzschel, Vice President Advanced Technologies, Heraeus Medical Components presented new technology the company recently developed, which facilitates new designs with unprecedented potential for miniaturisation of sensors and active medical implants. CerMet is a new biocompatible material technology that will enable a significantly increased number of communication ports, 3D-Design and integrated functionality. David Kleidermacher, Chief Security Officer, Blackberry, gave a presentation on the latest innovations in technology and security standards that highlighted how security of mobile devices to control medical devices will be a key component for stakeholders in the future, and that collaboration will be needed to ensure security does not become a barrier to innovation. “With more industries taking a role in the provision of healthcare products for patients and professionals, collaboration is becoming key. The medical technology industry can advance healthcare by taking a broader approach and offering more seats at the table during product development. This will increase opportunities to spring board big ideas that will lead to new and exciting innovations to provide even greater tangible benefits for patients. Through converging technologies the medical technology industry can improve clinical outcomes, enhance patient experience, and reduce the cost of healthcare.”said Jens Troetzschel.

A further output from Medtec Europe 2017 was the importance of artificial intelligence (AI) and deep learning, i.e. artifical neural networks modelled on the human brain, in the future of medical devices. Dr Ed Cartwright, CEO and Co-Founder of Elixir Technologies, showcased an example of cooperation between medical devices and AI software to help predict strokes. Regenerative medicine is an area where collaboration will drive the industry forward. Professor Alexander Seifalian, Director of Nanotechnology & Regenerative Medicine Commercialisation Centre (Ltd), The London BioScience Innovation Centre showcased new innovations in regenerative medicine that need the support and expertise of the pharma industry to take these innovations from the bench to commercilisation.

Medtec Europe once again hosted the Start-up Academy, an initiative designed to bring Europe’s most exciting new medtech companies to the show to share the innovations of tomorrow. Selected companies were offered a free stand at the exhibition and a presentation slot from which to share their ideas and explore opportunities for partnering and collaboration – ‘a truly excellent experience’, according to Sandeep Shah, CEO, Tarilian Laser Technologies. The winner this year was Acquandas, a global supplier for sputtered, ultra-precision and high structured nitionol components, with their technological breakthrough microsystem fabrication process that enables disruptive therapies in the neuromodulation field, such as minimally invasive, intravascular deep brain stimulation.

“The Medtec Exhibition series is an inclusive hub event at which everyone can meet and examine the issues that really matter to the industry,” comments Anne Schumacher, Brand Director, UBM. “By connecting buyers and sellers in this way Medtec Europe demonstrates its value in supporting industry and business growth and this will continue to be a key priority for us in 2018.  As medtech innovations proliferate and evolve at pace, we strive to be the leading European exhibition for those who want to know not only about the latest innovations, but who also want to understand how to translate these ideas into products and services.”  

Medtec Europe will return to Stuttgart on 17-19 April 2018. The next Medtec event will be Medtec Ireland 2017, taking place 4-5 October in Galway, Ireland. To register for Medtec Ireland 2017, please visit:


The power trade fair duo Prodex and Swisstech on track for success

Opened yesterday in Basel, the two trade shows for the MEM sector and its supplier industries are hosting even more exhibitors than two years ago.

With 325 exhibitors, the Prodex exhibitor floor is completely booked, surpassing the fair’s outstanding results from 2012. Swisstech also has a full house, with its 550 exhibitors occupying the entirety of the new Hall 1, including around 25 percent of international exhibitors.

A successful start
I discussed with many exhibitors yesterday and the general mood was very positive, they were quite all surprised by the sheer number and the high level of quality of visitors. The shows are held till Friday.

Concert at Rimann’s
As announced in Eurotec, the Rimann both was filled with music as its director and a few friends played saxophones for customers and friends. This event was very good after a hard day’s work, congrats.

We’re still on the J14 booth on Hall 1.1… don’t hesitate to pass say hello.





The importance of (trade) shows in the marketing mix

In the communication budgets of most companies, participation in trade fairs constitutes a sizeable cost position. For many machine manufacturers, these easily exceed 50% of the total of their marketing costs.
Mrand MsSchall
Nevertheless, the world is changing and strategies of communication also. How does this affect tradeshows? We spoke on this subject with Mr. Paul E. Schall, the biggest private organiser of technical fairs in Germany and we will publish the full interview in our next issue. Extracts:

We hear more and more people complaining about some drift observed on trade shows, notably as regards to the size of stands. It seems that it becomes difficult to attract attention without huge budgets. Do you have a general answer to this problem?
This phenomenon certainly exists on some trade shows and we must first of all congratulate the organisers because if one is willing to invest such a sum in a stand, this means at the same time that there are significant expectations for the show. The dimensions of a stand as such contribute to the image of the company but they do not guarantee success. Experience shows that the attraction on visitors is not proportional to the number of square meters. It is definitely recommended to construct the stand in an attractive way; nevertheless it is even more important to conduct an intensive information campaign on the company’s involvement before the show and to arouse the curiosity of visitors by innovative actions and of course interesting products*.

Mr. Schall will also answer the following questions

  • Are your own shows also affected by this phenomenon?
  • In the same time, more and more companies discuss the relevance of the very large trade shows. Even well-established shows, like for example  EMO, are considered to be financial chasms that are time consuming. What is your opinion on this subject?
  • We see more and more regional exhibitions blossoming, in Switzerland as in France and Europe, attracting mainly regional exhibitors and visitors. Is the future belonging to these small professional regional events?
  • Although this seems paradoxical in our globalised world which offers effective possibilities of transport and travel, one has the impression that exhibitors and visitors come out the European borders less willingly. What is your feeling here?
  • What is the proportion of exhibitors from outside Germany on your main fairs?
  • Some manufacturers even claim that they no longer wish to exhibit on trade shows and that they wish to implement other means of promotion. What is your opinion of communication professional on this theory?
  • Smaller companies, especially SMEs, often deplore the fact of not being treated in the same way as larger groups (often of international dimensions) on trade shows. What advice can you give to these exhibitors?
  • You have been in close contact with the markets of industrial manufacturing for more than 50 years. What are the major changes you have observed in the universe of tradeshows during this period?
  • Your group was able to follow the path of success all these years. What is your vision for success in the long term?
  • To conclude, does this inspire you to give some advice to exhibitors?




*This does sound like the comment of the Siams organisers in our last issue, doesn’t it? (Read the article here)




…brought to you by Eurotec-Online.com

A very successful year of trade shows

For several decades, the Schall name evokes the largest private German organisation of fairs, whether it be technical fairs or general public well-known exhibitions. Created by Paul Eberhard Schall in 1962, the company is now called “the Schall group “.

Paul Schall (left), and his wife Bettina, in a discussion with an exhibitor.
Paul E. Schall (left), and his wife Bettina, in a discussion with an exhibitor.

The success of the recent exhibitions Motek and Blechexpo comes to close the year 2013 as very positive. The fair specialist Paul E. Schall tells us more. (Full interview in our next issue).

Eurotec: On what relies the almost legendary success of your business after all these years?
Paul E. Schall: The pillars of this success and its duration are:

  • our policy of niche markets,
  • our ability to continuously innovate and
  • the quality of service we provide to our exhibitors and our visitors.

We base our strategy on niche markets, which explains our success for several decades. We develop quality trade shows on future oriented topics. They are specialised fairs with visitors from the Euro-area and which represent all facets of a field of specific activity in one place, moreover this place keeps human dimensions. These events highlight major current trends in the landscape of trade shows. Control and Motek, our two leading international trade shows, have also been developped from old market niches. They have also led to the creation of eponymous events on the same theme in other European countries and also in Asia.


Eurotec: Were there some important new features at the level of shows this year?
Paul E. Schall: Clearly yes! For instance Motek was like-new, it presented itself under a new light by seeking to adapt to the ever-changing market requirements. For example the sector of assembly facilities, complete turnkey solutions, manufacturing and integration of robots has been completely redesigned and thus considerably widened. On the 941 exhibitors present at Motek, near 18% originate from this area of activity and this “trade show in the trade show” is positioned as a pole of expertise unique in the world.

Influx of visitors in the halls of Motek.
Influx of visitors in the halls of Motek.
  • The duo of trade fairs Motek and Bondexpo aimed very specifically at industrial users will open its doors to the world experts in this area from October 6 to 9, 2014.
  • The next Blechexpo and Schweisstec will be held from November 3 to 6, 2015.






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