www.virtualfair.cnc-arena.com is the largest virtual trade fair in 3D. Right from the start, about 900 international exhibitors of the manufacturing industry have the chance to present their company, products and services with their own distinctive stand.
New tool to complement “real fair”
“CNC-Arena’s virtual trade fair supplements the presentation of a company on a real trade fair”, as Frank Nolden the Managing Director of CNC-Arena, explains. “It’s an intelligent concept to simplify an online research for potential trade visitors and therefore motivates them to visit the stall during the trade fair”, Nolden continues. This is where the personal communication and exchange of experience come to the fore, two essential things for B2B contacts of high quality capital equipment.
The virtual trade fair of CNC-Arena offers numerous new opportunities to trade visitors. Via the trade show entrance, the visitors will be directed immediately to the lobby where they can make use of search forms that direct them straight to the company’s stand of their choice, saving them time-consuming online researches.
The Eurotec booth on the virtual exhibition is nice and provides basic information on the magazine as well as a link to our website and blog. It is clearly an entrance door for us. Its success will also depend on the audience of the virtual show.
Visitors to the virtual trade show can inform themselves about individual exhibitors by viewing videos and downloads, brochures, product displays and promotion events of the Exhibitors. Beyond this, the exhibitor has the opportunity to include Topics from the CNC-Arena and to invite his visitors to live events such as webinars and product showcases. Each stand gets a unique look since company logos can be included and the color of the carpets and the walls can be customized, furthermore an animated receptionist rounds of the visitors experience.
Will this kind of fair replace a real show one day? One one hand that would be far less costly and there are some possibilities that are even not available in real shows (for instance the possibility to chat with the best specialist of the company through the net). On the other hand, you can’t “touch and feel”… It is a new tool that will find a place in the communication mix of companies. In fact its use depends on imagination of people. There is a nice basis.
Do not hesitate to visit the virtual show and post your comments on the blog.