Customer-focused medtech innovation: the ‘job-to-be-done’ approach

You can join an evening seminar on the topic of customer-focused innovation, organized by Medtech Switzerland, the INSEAD Swiss Healthcare Industry Club (cHIC) and INSEAD Alumni Association Switzerland.


Tuesday June 25, 2013, Stade de Suisse/Wankdorf, Berne.

Hear speakers from INSEAD, Cochlear, the Bern Inselspital, YouRehab and Vendbridge discuss the idea of customer-focused medtech innovation: the ‘job-to-be-done’ approach. Panel discussion and networking reception to follow.


  • 16.30 Doors open
  • 17.00 Welcome and introductions based on the 2012 WMTF Report. Customer-focused medtech innovation: the ‘job-to-be-done’ approach – Panel discussion: customer-focused medtech innovation
  • 19.00 Summary and networking reception (until 20.00)

Stade de Suisse/Wankdorf, Papiermühlestrasse 71, Berne Entry 71, 4th floor, Sky Lounge,

The number of participants is limited so we encourage you to register by June 18th, 2013 online at

There will be no fee for the event, courtesy of the financial sponsors HBM Bioventures and Korn/Ferry International.