Watchmaking design as highlight

The international days of watchmaking marketing (JIMH) will address the watchmaking design and how to build up an icon. With this evocative theme, the 18th edition will take place on December 4, 2014, in La Chaux-de-Fonds (in French). The unmistakable watchmaking rendezvous of the end of the year has just presented the outline of its program.
Quick glance on the themes

  • Esthetic conventions and design
  • How to understand new design trends
  • How is design perceived in the watchmaking world – experts discussion
  • How to position design in the digital world
  • Internal design vs. External design
  • The 3 best communications of the day of reseach in watchmaking marketing

Two days event
As usual, the event is divided into two sections covering the theme. The 18th international watchmaking marketing day itself will take place on December 4, 2014, at the Théâtre de l’Heure Bleue in La Chaux-de-Fonds and will be preceded by its academic component (the 9th day of research in watchmaking marketing (JRMH)), on December 3, 2014 at the Arc high school of management in Neuchâtel.
Tentative programme and other information on the event can be found here

An event not to miss
Every year when Winter comes we know that an event of quality will take place in La Chaux-de-Fonds for everyone interested in watchmaking and marketing. That’s the best place to go to open our eyes and minds… I’m happy to think I’ll be there again!

Pierre-Yves Kohler

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