parts2clean attracts record visitor turnout

It may have been only eight months since parts2clean 2013, but parts2clean 2014 served up all the quality and quantity its exhibitors and visitors were hoping for and more. parts2clean 2014 featured 269 (2013: 265) exhibitors from 14 countries. It occupied 6,627 square meters (71,332 sq. ft.) of net exhibition area, up a good four percent compared with 2013.
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In this, its twelfth season, the international trade fair for industrial-parts and surface cleaning was co-located with the O&S international trade fair for surface treatments and coatings for the very first time. Held from 24 to 26 June, the premiere of this double act brought over 10,900 visitors to the Stuttgart Exhibition Center.

Positive synergies
“The resulting synergies were a major plus for the exhibitors and visitors of both parts2clean and O&S,” said Olaf Daebler, the project director in charge of the two fairs at Deutsche Messe. “Sixty-two percent of all O&S visitors also attended parts2clean.” As a result, the post-show visitor statistics for parts2clean indicate that the show attracted no fewer than 8,460 visitors, which is just on 70 percent up on parts2clean 2013. Twenty-one percent of these visitors came from outside Germany, as compared with 20 percent in 2013. In all, 33 countries were represented in their number. The visitor cross-over between the two shows was greeted with enthusiasm by exhibitors.

Quality visitors with decision making authority and firm investment intentions
The gains this year were not purely quantitative. Exhibitors were equally pleased with the high level of technical understanding and decision making authority of the visitors they encountered. In their survey forms, 86 percent of the visitors indicated that they were involved in their organizations’ operational investment decisions, and 51 percent said they were at the show with concrete investment projects in mind.
And it’s clear that the visitors were satisfied with the show’s exhibition offering, given that 94 percent of them said they would recommend parts2clean to others and 60 percent said they already had definite plans to attend again in 2015.

Upcoming surface technology shows by Deutsche Messe
Deutsche Messe’s next surface technology show in Germany is the SurfaceTechnology fair, which is part of the Hannover Messe industrial technology fair that runs from 13 to 17 April 2015. parts2clean is an annual show, whereas O&S is two-yearly, meaning that the next parts2clean show will be a solo affair, running from 9 to 11 June 2015, and the next parts2clean/O&S double act will be held from 31 May to 2 June 2016.
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