Industry research defines the future of Medtec Europe

Medtec Europe, organised by UBM EMEA, welcomed more than 6,000 medtech professionals to Messe Stuttgart, demonstrating this is the go-to place for sourcing the latest products, discovering new innovations and hearing from experts across the medtech industry.

Medtec  Europe welcomed more than 6,000 medtech professionals to Messe Stuttgart
Medtec Europe welcomed more than 6,000 medtech professionals to Messe Stuttgart

The event, which took place 21-23 April 2015, experienced transport issues but still saw over 67% of attendees from Germany with an increase of 2% in those responsible for purchasing within their organisation. The 2015 event saw a 36% increase in R&D, Engineering, Manufacturers and Procurement specialists alongside those within CEO and Executive Management positions

“Medtec Europe is a very specific and targeted exhibition and we are very happy with the attendance” summarizes Lucie Heidar, Business Development Manager, Henkel. “All the players in the medical device market are here and it is very good for meeting new players too. It is good for closing deals and to reconfirm our activity on the medical market.”

The focus for the event this year was defined by research undertaken within the industry. The free education programme showcased industry experts within the Cardiology, Additive Manufacturing, Orthopaedics, Invitro-diagnostics and many other disciplines which were well received and complimented the huge range of suppliers at the show.

The Medtec Meetings programme allowed both exhibitors and visitors to identify who they wanted to meet at the event and book meetings prior to arriving at the show to ensure they made the most of their time at Medtec Europe. The meetings programme saw 260 connections made in both the dedicated meetings area and on exhibitor’s stands. This programme, alongside the Xing Group meet up, provided visitors with networking opportunities, an important aspect as identified within the research.

Commenting on what Medtec Europe provided at the event this year, Chris Edwards, Event Director said, “We have been speaking with the medtech industry over the past year to learn about their needs and provide a benefit to attending the event. The show for 2015 provided a destination where the professional community were able to interact with suppliers, experience high level education and keep on top of the whole buying chain. For 2016, we have introduced a floorplan which groups exhibitors to provide visitors with easy access to suppliers within their field and a better event experience.”