BIG Kaiser Italian revenues surge by 200%

BIG Kaiser, a global leader in premium high-precision tooling systems and solutions for the metalworking industries, announces the conclusion of a successful year in Italy, with sales tripling and considerable improvement in customer service.

Revenues for 2016 soared by 200 percent, compared to the previous year, whilst BIG Kaiser added 250 new active customers. Italy is now the company’s fourth largest market in Europe, after Germany, Switzerland and France.

This growth has been on the back of BIG Kaiser’s high-precision collet chucks and digital boring heads.

The collet chucks with a guaranteed runout of no more than 3 microns at 4xØ have convinced customers by reducing their machining times and slashing tooling costs to a minimum. The higher performance characteristics of BIG Kaisers digital boring heads have raised the benchmark level for such machining operations.

The success achieved by BIG Kaiser in Italy has partly been the result of its transition to a direct sales model. An increased investment in staff has led to improved local support, noticeably shorter lead times, and faster responses to customer requests. Orders can now be shipped within 24 hours in Northern Italy and 48 hours in the rest of the country. For 2017, BIG KAISER is planning to continue investing in Italy by recruiting more sales engineers.

“Italy remains a price-sensitive market and customers need time and information to acquaint themselves with BIG Kaiser’s premium product range,” says Peter Elmer, CEO at BIG Kaiser, “Now, with our own technical sales people in the field, we have been better able to explain the inherent benefits of investing in high quality tooling, including improved precision, better versatility and longer tool life.”

Come and meet BIG Kaiser’s local experts at MECSPE in Parma, Hall 2 Stand D63 from 23 – 25 March 2017, where the company will showcase its award-winning next-generation digital boring head with wireless connectivity.