Tag Archives: JIMH

When service makes the difference

The theme of the 17th international day of watch marketing (JIMH) was about service and the importance for the company to manage it globally. To talk about it and to see how it can be applied in the world of microtechnology, we met with Mr. Kalust Zorik, founder and president of the JIMH as well as of the institute for watch marketing and CEO of InterTech, a company specialized in consulting, coaching and training to develop businesses.

The concept of service is still too often associated almost exclusively with the concept of reaction to an event.
The concept of service is still too often associated almost exclusively with the idea of reaction to an event.

As a start M. Zorik says: “When speaking about service, we often only see the ‘firemen effect’ that must handle an immediate problem (therefore which was not planned and serviced on time) but the concept fits into the entire value chain of the relationship with the customer, before, during and after the sale”. We will see these in details sin our next issue.

What else will be covered?

  • Service? Everyone’s concern, from the Board of Directors
  • The performance of a watchmaking product
  • Service? Everything that accompanies the product
  • Everything is linked
  • The secret: customer relationship
  • A strategy for everyone

The specialists concludes: “It is simple to say, one must be close to its customers and potential customers to understand their expectations and then to find ideas to amaze them positively”.
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InterTech
Rue des Moulins 51
2000 Neuchâtel
Switzerland
Tél. +41 32 725 18 10
[email protected]
www.zorik.ch

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The article is available to download here on Eurotec’s.

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…brought to you by Eurotec-Online.com

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…brought to you by Eurotec-Online.com

Life After-Sales : Is it an issue for watch brands?

“After-Sales Services: New Expectations” is the theme of the 17th International Symposium of Watch Marketing (Journées Internationales du Marketing Horloger – JIMH) to be held on the 7th of November 2013 in La Chaux-de-Fonds.
JIMH_after_sales
This symposium is preceded on the 6th of November by the 8th Journée de Rercherche en Maketing Horloger (JRMH), where research papers on the same theme will be presented. Often left in a secondary position in the marketing strategy, after-sales services will be the subject of rich and lively discussions among professionals and experienced researchers. The annual appointment of watch marketing is taken!

How to make after-sale services evolve
In a few weeks, the 17th edition of the JIMH will address after-sales services and their various implications in the areas of marketing, customer relations and training. Under the evocative title “After-sale services: New Expectations,” the speakers will review the current situation but also the prospects of evolution and change in this area so important in the timepiece industry.

“New” tools for after-sale services
The program of the event (available on www.marketinghorloger.ch) covers a wide range of topics, such as the mismatch between the brand image and the service level, the integration of new technologies in the after-sales policies as a lever for customer loyalty, after-sales relations, or the analysis of consumer reactions on forums dedicated to aficionados.

For everyone interested in watches, marketing… and after-sales this year
JIMH aims at watch brand professionals, suppliers, service companies, marketing professionals, researchers, bloggers and all watch enthusiasts. An annual platform for exchanges and emulation, the 17th International symposium of watch marketing will take place at the Arc en Scènes theatre of La Chaux-de-Fond on

  • November 7th
  • from 9 a.m. to 4 p.m.

The 8th edition of JRMH, the academic part of the event, will take place on November 6th at the Neuchâtel school of management (Haute école de gestion Arc) from 1 to 6 p.m.

Both events take place in French.

You can register online at www.marketinghorloger.ch and you can download the full programme here (in French).
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The JIMH brings many information to attendees. According to them, it's always worth going to La Chaux-de-Fonds for the JIMH.
The JIMH brings many information to attendees. According to them, it’s always worth going to La Chaux-de-Fonds for the JIMH (reason why I go there too ;o).

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High-level discussions can be lived and then it's possible to meet with everyone during the breaks.
High-level discussions can be lived and then it’s possible to meet with everyone during the breaks.

…brought to you by Eurotec-online.com