Economy

A new trade show to "shake" the Swiss market

August 2011

Yesterday the MCH Group held a press conference to present its new show to the world: LAUSANNETEC. This show is the first step on MCH Group’s journey towards expanding its portfolio of trade fairs in French-speaking Switzerland, and a venture supported by the Canton of Vaud’s department of economic affairs. It is also a clear and direct competitor to EPHJ/EPMT/SMT trade show that will take place in Genève next year for the first time (after 10 years in Lausanne).

For those that were accustomed to deal with two Swiss trade shows in a few months’ span (every two years) with Siams and EPHJ, a few questions are now raised by what is happening on the market:

Would a company that was able to cope with two shows, be able to manage three events?
If not, what would be the choice criteria on what show(s) to attend?
What will companies do on Spring 2012?
And visitors? A clear signal of dynamism First I would like to emphasize something highly positive in this move; it is the fact that this part of the Swiss economy attracts more people again! Microtechnology and high precision machining and engineering are very important for the Swiss economy and the more we speak of it, the more we do events about it, the more this field will be seen by future generations… and indeed we need these young people to be positively attracted by "our world".

A new trade show: quite a challenge LAUSANNETEC aims to be a cutting-edge platform featuring three international trade fairs covering the vast scope of subcontractors to the industries involved and enabling participants to identify synergies and position themselves in new markets. Add to this a programme of fringe events, such as presentations and meetings dedicated to issues related to the sectors in question, designed to facilitate informal exchanges between representatives of the various industries on show. LAUSANNETEC is primarily aimed at satisfying the expectations and requirements of exhibitors and offering them a number of benefits. These include: a policy of booth prices adequately adjusted to the current economic situation; effective visitor marketing to ensure the trade fair’s level of quality and return on investment for everyone involved; a trade fair board composed of representatives of business, politics and industry; a system of building-block or tailor-made booth design driven by exhibitors’ needs; and appropriate state-of-the art infrastructure in Beaulieu Lausanne’s new South Halls.

Differentiation factor? René Kamm, CEO of the MCH Group, recognizes that the new show has some aspects that are common with its direct competition (same field of activities and same "sub-contracting" orientation) but the market is wide and open and his approach is "let’s the market do its choice"; this between the two above mentioned shows but also more largely.

International influence? This new trade show coupled with the move of EPHJ/EPMT/SMT to Genève may have some "side effects" to foreign sub-contractors and companies. If I’m a French company concerned by the international and Swiss markets, I may be interested in going both to LAUSANNETEC and EPHJ/EPMT/SMT… and in that case, I may decide not to attend some other shows in France (for instance).

A race started A race started between the different possibilities for companies to be present on the market through trade shows (and there are far more shows that the few ones we spoke in this post). We at Eurotec want to inform our readers as clearly as possible on their possibilities and we aim to help everyone make his own opinion with all the information we communicate. Like in every marketing case, many criteria make people willing to "buy" and we will communicate these for all possibilities…. The final aim is to help companies meet their customers and potentials. ...and make business.

3…2…1…

With 10 years of continuous growth and already a large number of exhibitors confirmed for 2012 the Genève show starts well…
The first feed-backs on the Lausanne show are very positive too and the number of interested companies even surprised the well experienced team of the show…

I will keep you posted on the evolutions and services offered by these shows, stay tuned.

Cheers

Pierre-Yves Kohler

You can find the new show here: www.lausannetec.ch And you certainly know this one: www.ephj.ch

Interested in microtechnology? Do not forget its core historical exhibition: www.siams.ch

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A new trade show to "shake" the Swiss market

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