Economy

Asian Dream at the 15th JIMH

August 2011

The international days of watchmaking marketing (JIMH) will address Asian markets from a Swiss manufacturer’s point of view this year. "Asian Dream" is the evocative theme of this 15th edition to take place on November 2 and 3, 2011, in La Chaux-de-Fonds and Neuchâtel. The unmistakable watchmaking rendezvous of the end of the year presented yesterday the outline of its program.

The international development of watchmaking brands place the Asian continent at the centre of attention. Talking about expanding, promising or established market, Asia is an essential component of strategies of development for industry professionals. Under the "Asian Dream" theme the 15th JIMH will offer a broad analysis with a host of international speakers.

Quick glance on the themes

Development of points of sales in Asian markets
Influence of internet on brand awareness in Asia
Digital media
Asian user and his relation with time
Studies by countries
Semiotic studies
Significance of time for Eastern cultures

Two days event As usual, the event is divided into two sections covering the theme. The 15th international watchmaking marketing day itself will take place on Thursday, November 3, 2011, at the Théâtre de l’Heure Bleue in La Chaux-de-Fonds and will be preceded by its academic component (the 6th day of research in watchmaking marketing (JRMH)), on Wednesday, November 2, 2011 at the Arc high school of management in Neuchâtel.

Tentative programme and other information on the event can be found here www.marketinghorloger.ch

An event not to miss Every year when Winter comes we know that an event of quality will take place in La Chaux-de-Fonds for everyone interested in watchmaking and marketing. That’s the best place to go to open our eyes and minds… I’m happy to think I’ll be there again! You can read the article on the 14th watchmaking marketing day published in Eurotec here and the one published on the 13th here.

Cheers Pierre-Yves Kohler

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Asian Dream at the 15th JIMH

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