The organizers announce an overall growth of 5% and the participation of about 20% of exhibitors from outside Switzerland. The program of added values conferences is quite complete and the mood of exhibitors is clearly showing the green light!... but this is nothing compared to the “taste and feel” there.
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At the press conference this morning the organizers emphasized the high rate of exhibitors that are faithful ones. Even if not all are “out of the crisis” as we heard sometimes, they are there; creative and dynamic in order to face and offer solutions to their customers. And obviously being there is also a way to say “we are here, ready to face your challenges” to their customers. Is this EPHJ/EPMT the issue of the turn of the crisis? It’s too early to say. What is certain is that the quality of the show and way to meet customers are very good.
New configuration Figures are important for sure… nevertheless being there and feel and live the new configuration of the whole shows; where there is no one in a “bad” location is really pleasant and every exhibitor clearly benefits from synergies. By the way, M. Saenger, one of the director told me today that there is already a rumor that this configuration is only valid this year (and forced by the works in the buildings) and won’t last. It is completely false; in the future the two shows will carry on like this year! (first hand info from this afternoon)
Human touch As announced yesterday, the shows benefit from two new websites (see EPHJ and EPMT here)… but this will not replace the human contact (an exhibitor told me this afternoon that he was happy to see that the human is still in the center of the exchanges of value in the micro-technology field). Yes it’s a complementary tool… as with a magazine. We open the doors and make people aware of the very existence of offers and products (on that topic you can see this special offer here).
A hot feedback? A customer passed this morning on our booth, he was thrilled because the magazine that we just released includes an article about his company and products (so far he knew it obviously) and less than one week after the publication he received a precise inquiry from Hong-Kong. It’s always positive to receive such a feed-back!
If you go the show and need a break, do not hesitate to pass to our booth (Hall 13 , booth A10 ) and share a coffee.
Tomorrow I’ll come back with some facts about new products presented there.
Cheers py
