Medical

Customer-focused medtech innovation: the ’job-to-be-done’ approach

May 2013

You can join an evening seminar on the topic of customer-focused innovation, organized by Medtech Switzerland, the INSEAD Swiss Healthcare Industry Club (cHIC) and INSEAD Alumni Association Switzerland.

Tuesday June 25, 2013, Stade de Suisse/Wankdorf, Berne.

Hear speakers from INSEAD, Cochlear, the Bern Inselspital, YouRehab and Vendbridge discuss the idea of customer-focused medtech innovation: the ’job-to-be-done’ approach. Panel discussion and networking reception to follow.

Programme

16.30 Doors open
17.00 Welcome and introductions based on the 2012 WMTF Report. Customer-focused medtech innovation: the ’job-to-be-done’ approach - Panel discussion: customer-focused medtech innovation
19.00 Summary and networking reception (until 20.00)

Venue Stade de Suisse/Wankdorf, Papiermühlestrasse 71, Berne Entry 71, 4th floor, Sky Lounge, www.stadedesuisse.ch/content.aspx?navi=56

The number of participants is limited so we encourage you to register by June 18th, 2013 online at www.medtech-switzerland.com/en/job-to-be-done.

There will be no fee for the event, courtesy of the financial sponsors HBM Bioventures and Korn/Ferry International.

www.medtech-switzerland.com .

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Customer-focused medtech innovation: the ’job-to-be-done’ approach

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