The 41st Midest, the industrial subcontracting show, will take place from 15th to 18th November at the Paris Nord Villepinte Exhibition Centre and it will open against a background that mixes concerns (consequences of the ending of the scrappage scheme, rising raw materials prices, Japanese disaster) with real reasons for hope (economic recovery, support measures in a range of countries, development of new channels…).
.
To meet the current challenges, Midest is launching new initiatives to help subcontractors at the show and throughout the year; and, amongst other developments, the 2011 show will benefit from the following five new features:
- the launch of the b2fair business meetings
- a range of wood processing solutions
- the creation of an Environment & Services Village
- the launch of a Partnership/Alliance Award
- and an enhanced web presence exploiting a series of social networking tools (Twitter, Viadeo hub…) in order to raise the show’s profile.
Midest 2011, reflecting the economic recovery Midest 2011 should continue to profit from the recovery observed in 2010. Last year the show recorded a 3% increase in space and a 1.5% increase in exhibitor numbers. There were almost 1,750 exhibitors, 40% of whom were from outside France and who were drawn from some forty countries. Mid-way to the next show, booking levels are looking good, with over 60% of the space already reserved.
Midest, a year round source of subcontracting information via the Internet Midest is expanding its field of action and the range of its communications beyond the four days of the event itself, important though they are. Over time, its web site, www.midest.com, has become a year round sector platform. A vital sourcing tool, it allows professionals to access a broad array of information on a daily basis. Every Friday, they can also read an online review of the subcontracting press that summarizes with one click all the week’s news (in French). They can also watch interviews, view the latest studies carried out in the sector, the monthly economic reports from the Ministry of Industry, take a look back at 40 years of industry…
Twitter, Viadeo and more In 2011, Midest will be using Twitter to reach out directly and on a daily basis to surfers and to provide them with key industry and subcontracting news. Go here http://twitter.com/#!/MidestParis A Midest hub is currently being launched on Viadeo and is already a real success, with visitors being invited to comment on and discuss the news.
Further initiatives that are currently under development will be launched over the coming weeks and we will publish links on Eurotec’s website as soon as available. This is interesting to see a large and well established show using these "new tools" in the industry and we will keep you posted.
Cheers py
By the way, if you’re active in subcontracting and interested in doing business in France and in Europe, it’s not too late to book a stand at the event. You can do that here.
