One of the challenges which the watch industry is facing today is the traceability of all operations, not only machining but also mounting, whether automatic or manual. Lécureux SA, which celebrates this year its 50th anniversary to the service of watchmaking and microtechnology, proposes tools and machines perfectly meeting this need. Interview with the executives of the company in Bienne.
Lécureux SA management team, from left to right: Moritz Messer, CEO, Alessandro Celi, responsible for sales, technical advisor, Mehdi Lachat, technico-commercial, head of projects and Daniel Affolter, responsible for purchase and production.
The willingness of the leaders of the company is clear, whatever the kind of product proposed, it must bring more to customers and allow the company to always be one step ahead. Mr. Messer, CEO says: "We produce high technology, high performance and high quality solutions. We innovate continuously for our customers; they are our inspiration and our reason to be on the market". He continues:
"The best ever patents is the step we’re ahead".
Why being close to its customers?
- Close to its customers to "be ahead"
- Close to its customers to understand them
- Close to its customers for more reliability
- Close to its employees for its customers
- Close to its customers for more traceability We will go into detail in every of these important steps in our next issue of Eurotec.
Close to its customers… yesterday, today and tomorrow If a large part of its customers base is located in Switzerland, Lecureux SA serves also many customers in France, Germany, Italy Asia and Brazil. Every of them benefits from the "Lécureux products and services quality". The will of the company to be a true manufacture allows it to completely preserve its expertise internally, so it is not uncommon to see the company overhaul very old machines. Mr. Messer concludes: "We work in partnership with our customers and if this partnership begins during development, it doesn’t stop with the delivery; we of course provide service, and we can also transform machines if changes are needed (for example if the part to assemble changes)".
Close to its customers to celebrate 50 years This proximity willingness can also be found in the way to celebrate the anniversary of the company. Lécureux SA organizes four late afternoon’s celebrations in the heart of the four regions where the majority of its customers are:
- Bienne, May 6
- La Chaux-de-Fonds, July 1
- Plan-le-Ouates, September 2
- L’abbaye, September 9
These four Fridays, grill buffet will be available to participants from 4:00 pm and the events begin at 3:00 pm. A special event will be held in Bienne for the employees on May 14.
Lécureux will exhibit at EPHJ in Lausanne, Halle 17, booth B5.
Lécureux SA Rue des Prés 137 CH-2503 Biel / Bienne Tel.: + 41 32 365 61 25 Fax: + 41 32 365 27 31 [email protected] www.lecureux.ch
