A "new" trade fair dedicated to microtechnology is currently in preparation and will take place in Stuttgart from the 13th to 16th September this year. The trade fair is being organised by the Schall group and undoubtedly benefits from the wide experience of this trade fair organiser. In order to understand the reasons behind the relaunch of this trade fair (that stopped a few years ago) and to find out all about its specific features, we met Mr and Mrs Schall. We will publish this comprehensive interview in our next issue.
.
Let’s see a few extracts:
What trends have you observed in the field of microtechnology? How does the new trade fair react to these trends?
Things have changed a lot since the very first Microsys trade fair and sectors such as medical technology, solar technology, photo-voltaic technology or even micro injection-moulding are only just now starting to play a prominent place, and this role is constantly growing. What is more, the efforts carried out to achieve more resource efficiency and energy savings regarding lightweight design and miniaturisation generate new challenges in terms of production technology, which is why we are leaving so much space to the production of micro-technical components and micro-system technical components or devices. The use of the least possible energy in movement, functional routines and processes, for example, is only possible via micro-technical drive systems, which represent in themselves an enormous task area.
When we talk to company managers, they tend to complain about the number of existing trade fairs and about the resulting obligation of carefully selecting those for their participation. You are organising a new event. As a company manager, why should I opt for a stand at Microsys?
For the time being we don’t have a competitive situation, but rather niches and thus room to establish a new specialised event around this group of themes. While other so-called polytechnic industrial trade fairs or the metallurgical trade fairs only deal with microtechnology or microsystems technology on the fringes, where often questionable motives such as serving the spirit of the times or surfing the trend predominate, we have taken a more categorical track.
We have developed a general theme from a previous “niche” theme and are building a new market. This requires not only creativity and energy but also skill and endurance and most of all a good “nose”. It’s up to us to bring together the potential suppliers (manufacturers and distributors) and the potential users (professional visitors), as this doesn’t just happen on its own and sometimes technical innovation doesn’t meet with success because the marketing isn’t right. Any company that wants to enter into a new and promising market and get involved in the medium and long term should join us and develop the market together with us. This is also a way of saving on another trade fair participation, given the precision of this fair in terms of target groups.
[1]
Do not miss Microsys!
Read Eurotec’s next issue to discover more. Want to exhibit? You can find all the necessaryinformation here.
P.E. SCHALL GmbH & Co. KG Gustav-Werner-Straße 6 72636 Frickenhausen
www.schall-messen.de Tel: +49 (0)7025 / 92 06-673 Fax: +49 (0)7025 / 92 06-625 [email protected]
