Trade show

The European machine tools share increases

November 2013

Low business confidence in advanced economies and slowing growth in emerging markets influence the global machine tool production. However, the return of economic growth in the EU in the second quarter of 2013 gives the European machine tool sector reason for cautious optimism. CECIMO forecasts that the growth of production will stabilise and reach to 22.3 billion euro in 2013. Trade shows expected to be a major tool in the marketing mix of companies.

Many companies are taking advantages of trade shows to launch new products or new identities (like United Grinding at this year’s EMO.

European machine tools are a globally successful and increasing their share of the world machine tool production. CECIMO estimates a slight increase in its share of global production from 32% in 2012 to 34% in 2013.

Domestic and export markets Despite gradual economic recovery, the investment in production facilities remains subdued in Europe. CECIMO’s consumption recorded 12.3 billion euro in 2012 and, for 2013, CECIMO estimates the machine tool consumption to flatten out and find a growth path next year. The slightly improving domestic order intake in the second quarter of 2013 supports this outlook. The record level of 18.8 billion euro machine tool shipments in 2012 reflects the outstanding export performance of the industry. But slowing growth in European machine tool sector’s most important emerging markets influences the forecasts for 2013. The exports are estimated to record 18.3 billion euro in 2013 which is the second best result of all times.

EMO Hannover 2013 and EMTE-EASTPO 2014 The success of EMO Hannover 2013, taking place from 16 to 21 September 2013, proves the leading position of European machine tool industry globally. The six-day exhibition under slogan “Intelligence in production” attracted a total of just under 145,000 trade visitors from over 100 different nations. “EMO Hannover 2013 showed once again the innovativeness and versatility of machine tool sector. The exhibition provided 2,100 exhibitors from 43 different countries with an excellent possibility to showcase their products,” commented Frank Brinken, Chairman of CECIMO Economic Committee and CEO of Starrag Group. However, the exhibition meant even more for the sector: according to a visitor survey, one out of five visitors reported placing an order at the show and the same proportion intended to finalize purchases after the event.

The machine tool market has greatly widened during the last decade, and newly industrialised countries have shifted the market’s focal points. To provide the European machine tool industry with a platform to target Asian markets, the EMTE-EASTPO Machine Tool Exhibition will be held in Shanghai at the Shanghai New International Expo Centre from 14 to 17 July 2014. “European machine tool producers are very interested in a high quality exhibition to better reach potential Asian customers,” affirmed Mr Jean Camille Uring, the next President of CECIMO and Executive Board Member of Fives Group. . You can read the EMTE-EASTPO article published in Eurotec here. . CECIMO - European Association of the Machine Tool Industries Avenue Louise 66 B-1050 Brussels T +32 2 502 70 90 F +32 2 502 60 82 [email protected] www.cecimo.eu

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Cecimo recently announced the dates of the next EMO. It take place in the following sequences: 2015: Milan – Italy, 2017: Hannover – Germany, 2019: Hannover – Germany, 2021: Milan – Italy, 2023: Hannover – Germany, 2025: Hannover – Germany, 2027: Milan – Italy

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