Trade show

Turning ideas into successful market products

March 2010

Inform visitors quickly and comprehensively of the newest market trends – this is the mission of Osec’s two «Swiss Pavilion» at the Hannover Messe. In Hall 2, Swiss researchers and start-up companies are presenting exhibits on current high-tech developments, while in Hall 4 the dynamic Swiss supplier sector is demonstrating how it applies innovative ideas and helps customers to create higher value-added products.

The latest trends in Swiss research at a glance The «Swiss Pavilion» in Hall 2, part of the Research & Technology section, serves as a display window of innovations, geared towards providing visitors to the Hannover Messe with a targeted look at the lively research scene in Switzerland. As always, manufacturers of high-precision measuring instruments are presenting their leading-edge products, which include devices for predicting oxidation stability. Micro-robotics is tapping into previously unthinkable applications in medical, manufacturing, environmental and transportation technology. Sewing and embroidery machines equipped with inventive software are setting new standards, as is sophisticated chip technology for security technology and quality control.

From Swiss laboratories to the world market Research is the eternally bubbling breeding ground for lucrative products – and the Swiss suppliers presenting their new developments at the «Swiss Pavilion» in Hall 4 as part of the Industrial Supply section are well aware of this fact. There, manufacturers of high-quality cast-iron products are joined by specialists demonstrating new techniques for machining and welding large components.

On the lookout for cooperative partners Suppliers are increasingly taking on the role of creative partners, participating early in product de-sign processes. There is a growing trend among suppliers to unite and form expert teams that offer their customers a ‘one-stop shop’ for a broad range of services. This cuts costs, improves efficiency and increases value added. Partnering with the right suppliers can lay the foundation for market success.

The organizer of both «Swiss Pavilion» is Osec, the Swiss organization for promoting foreign trade, whose mission is to help companies from Switzerland and Liechtenstein develop and expand their activities abroad. Supporter of Hall 2’s Pavilion is the Swiss innovation promotion agency CTI, which for over 60 years has fostered knowledge and technology transfer, helping public research institutions and private-sector enterprises collaborate on joint projects.

www.hannovermesse.de

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