Trade show

What direction is metal working taking?

March 2012

PTW Innovation Tour on Future Production Trends will bring visitors at AMB 2012 right up to date. The Institute of Production Management, Technology and Machine Tools (PTW) at Darmstadt Technical University has resolved to inform visitors at AMB 2012 about the state of the art in metal working as compactly and efficiently as possible.

A study conducted by the Institute has revealed that a visitor spends an average of one day at the exhibition. This will also be the case at AMB 2012, International Exhibition for Metal Working, which will be held in Stuttgart from 18 to 22 September 2012.

What are they doing? The study also revealed that out of the eight or nine hours which visitors have planned for their stay at the exhibition, four hours will be taken up in previously arranged meetings. In the remaining four hours visitors will have time to obtain an in impression of the latest trends. With its innovative stand concept in Hall 5 at AMB 2012, PTW wants to comply with the narrow time window and the desire by visitors to obtain detailed information on the currently most important trends in production engineering. The stand concept will benefit in this respect from the Institute’s strategy as an application-based research organisation. The close connections with numerous innovation leaders in the industry will ensure that only those key topics with both high innovation potential and high practical relevance will first be presented in subject clusters.

Subject clusters make orientation easier The “PTW Innovation Tour on Metal Working – Future Trends” will provide an extensive insight into key future-oriented topics. To make it easy for visitors to find their way around, every topic will be illustrated separately in a cluster from different angles by a total of 25 innovation leaders on an area of 540 square metres. Manufacturers of tools, machines and automation solutions, as well as service providers and users were therefore integrated in the exhibition concept. Regular guided tours for visitors will give interested parties a succinct introduction to the contents of the different innovation clusters. The framework of the Innovation Tour will be formed by the open stand concept which will allow visitors access from all sides. In the centre of the stand the “London bus” will invite visitors to hold discussions with experts, cultivate existing contacts and forge new contacts.

Main topics

Registrations for the “PTW Innovation Tour on Metal Working – Future Trends” at AMB 2012 can now be made. Interested companies should directly contact the Institute of Production Management, Technology and Machine Tools (PTW) at Darmstadt Technical University. E-mail: [email protected] tel.: +49 (0)6151 16-2156

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