In my recent customers’ visits I had the chance to discover 4 (!) new logos from companies active in high precision and microtechnology in Switzerland. For some it is too early to communicate, but two machine manufacturers have already agreed we present their evolution to Eurotec’s blog readers.
In both cases the companies are not only changing their logos, but also the colours of machines and are moving into new premises.
Pemamo SA (previously known as Phosa SA) was founded in 1988 as a manufacturer of honing machines and tooling for high precision. It’s original concept of expandable tools is well recognized on the market by those looking for high precision (you can adjust the tool by tenths of micron). Its machines are "a must" in the field and this year will see the company presents true innovations (see news here).
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Schaublin Machines SA was founded… in the "pre-history" of machine tool as more than 100’000 Schaublin 70 and 102 lathes have been sold. The company is well known for the high precision of its machining solutions (trun/mill) and will also present novelties at EMO.
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Why changing? Then in both cases the companies are well known and their brands quite clearly positioned on the markets… why these changes? The answer of both CEO’s were clear. Their companies are on the move, bringing new products and new solutions to customers, working in new premises (done for Pemamo, planned for Schaublin) and also somewhere having dusty images not at the level of their products. These changes also show that the companies are sane and ready to further develop themselves.
Swiss made ..and by the way, have you noticed it? Both logos include the Swiss flag. Yes, in both cases the fact that the machines are made in Switzerland are valued by customers.
No new logo? So what? Indeed you can go to EMO and show new machines and solutions without changing your logo…and a lot of other Swiss (129 axe exhibiting at EMO) and European companies will take advantages of the show to present their news.
We published some news recently
And stay tuned, we’ll publish more news soon.
Cheers
Pierre-Yves Kohler
By the way...indeed we’ll come back on these new logos, colours of machines and so on later, both on the paper issues of Eurotec and here!
